Category Archives: Urban Marketing

Advertising Agencies and Diversity – Part 2

 
 
 
 
 
While the crisis on Wall Street has most people eyes glued to the television or your favorite newspaper’s business section, unbeknownst to most, there was another hearing held in City Hall (New York City) about the efforts to improve diversity at some of America’s biggest advertising agencies.
Some may remember that a similar hearing was called [...]

Terrible Marketing

I can see why one of America’s top civil rights attorneys, Cyrus Mehri, has commissioned a survey of diversity in ad agencies. When agencies come up with creatives for these following commercials, it puts everyone on notice that there needs to be more voices, preferably ones of color, in the conference rooms on Madison Avenue.
I [...]

Warning…Labels

I remember having a discussion with Little Brother front man, Phonte, last year about the business future for hip-hop groups like his, and he said that since the money was not in record sales, he was looking at getting companies to sponsor their shows and prospective tours. Fast forward to 2008, we now see Live [...]

Fashion Is A Mos

It looks like mighty Mos Def is the latest rapper to try his hand in fashion. As reported by DNR yesterday, Mos and streetwear line, UndrCrwn have joined forces, enlisting the MC to help design its cut-and-sewn collection for launch in Spring 2009.
Mos Def is already known for rocking the brand’s wears at numerous [...]

Socially Responsible?

 

 
When you think of socially responsible companies, do Nike, Toyota and Target come to mind? Well according Alloy Media & Marketing, these aforementioned corporations along with products like Burt’s Bees and Yoplait are found to be socially responsible in survey of 18-to-30 year-old undergraduate and graduate students. It appears that the recent “go green” initiatives [...]